At SuccessLab, we do not hope, we do not wish, we do not believe.

We Orchestrate the Inevitability of Success.


My Mindset Coaching goes beyond temporary fixes, focusing instead on Permanent transformation and personal mastery.


It’s about obliterating the mental obstacles that limit you, fostering an environment where peace, freedom, and satisfaction aren’t just goals—they’re the starting point.


Tailored to your unique journey, I offer a blueprint for not just professional achievement but profound personal growth and mental clarity.


Join me, and let’s not just aim for success—let’s orchestrate its Inevitable arrival, together.

Key points

Hear From a Past Client:

T.W. - Professional Cricketer

Alec’s approach to achieving peace and mental freedom has been life-changing for me & my game. His expertise in mindset has helped me overcome the stress and anxiety I faced as an athlete competing at the top level. The mental challenges faced in cricket are unique from other sports, and the way we explored them together was immensely helpful. Highly recommend for athletes looking to improve their mental game.

Key Concepts

User Testimonial

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Click Below to Book a Call to Develop a Strategy to Eliminate Your Negative Self-Talk Forever.
Alec Rasmussen. SuccessLab.

Meet Your Coach - Alec.

Founder & Head Coach

I’m Alec Rasmussen, a renowned coach and founder of SuccessLab, who has dedicated my life to helping high performers unlock their full potential.


With a background as a former professional athlete who represented my country at the junior level, played professionally internationally and was part of Australia’s high-performance program for almost a decade, I know what it takes to succeed at the highest level.


My obsession with success and my passion for helping others achieve their goals has led me to become a sought-after coach who has helped countless high performers overcome their mental barriers and achieve Permanent Peace, Mental Freedom, & Peak Performance. 


Join me on my mission to help you reach your true potential and become the best versions of yourself.

More Testimonials

"Working with Alec was unlike any coaching experience I've ever had. Instead of focusing on strategies and goals, we focused on understanding — understanding my fears, my dreams, and the invisible chains that held me back. It was this deep dive into the core of my being that facilitated real, lasting transformation. If you're ready for more than just progress, if you're ready for a true arrival at your desired state, then this is where your journey begins."
Tim B. - Private Client - College Basketballer
I cannot express enough how grateful I am for the support and guidance I received from my Alec during my time as a student-athlete in the United States. As an international student from the Netherlands, it was a huge challenge to adapt to a new culture, language, and academic system. On top of that, being a field hockey goalkeeper required me to perform at the top level, whilst balancing my studies, which added even more pressure. However, with Alec's help, I was able to overcome these challenges and excel in both academics and athletics, and achieve the Peaceful state of mind that I have not experienced ever before
F. HOFMAN - Private Client - Professional Hockey Player
It is difficult to put into words just how much Alec's guidance and support has impacted my life. Through his incredible mindset coaching, I have been able to achieve success in both my career and personal life, something that I never thought was possible. His unwavering belief in me and my abilities has been a constant source of motivation and inspiration, and I am forever grateful for everything he has done for me. Alec's coaching has not only helped me to unlock my full potential, but it has also allowed me to see things from a different perspective. He has challenged me to think differently and to approach challenges in a more positive and productive way. This shift in mindset has been truly transformative and has helped me to overcome obstacles that I once thought were insurmountable. What I appreciate most about Alec is his genuine care and concern for his clients. He goes above and beyond to ensure that we are supported and encouraged every step of the way. He truly believes in his clients and their ability to achieve greatness, and this belief is infectious. Overall, I can confidently say that Alec's guidance and support have been life-changing. He has helped me to become the best version of myself, and I am excited to see what the future holds with him by my side.
I cannot express enough how much Alec's guidance and support has transformed my life. He has been an integral part of my personal and professional growth journey, and I owe a great deal of my success to his mindset coaching. His insights, wisdom, and strategies have helped me overcome obstacles, identify and capitalize on opportunities, and develop a winning mindset. I am constantly amazed by his ability to inspire and motivate me to be my best self, and I feel incredibly fortunate to have him as my mentor. Thanks to Alec, I have achieved a level of success in my career and personal life that I never thought possible, and I am forever grateful for his unwavering support and guidance. He truly is a gem and I would recommend him to anyone looking to achieve their goals and reach their full potential.

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