Welcome to SuccessLab: Home of Transformational Success Coaching

Empowering Driven Individuals in Business and Sport

*I only work with 5 clients at a time. My client list is currently full. If you want me to help you achieve higher levels of Success than you currently think possible, join the waitlist by clicking the button below.*

Alec Rasmussen - Success Consultant

Why Choose Alec?

The SuccessLab Promise

Our confidence in your potential for success is so high that we offer an unparalleled commitment. You won't receive an invoice until after our first month of collaboration. This period includes four personalized 1:1 coaching sessions, offering you a glimpse into transformative growth and success, entirely risk-free. It's our promise to you that we're dedicated to your success above all else.

Personalized Approach

Every individual and organization has unique challenges and aspirations. Our coaching is tailored to meet these specific needs, ensuring that our strategies resonate with your goals.

Proven Expertise

Led by Alec Rasmussen, our team brings a wealth of experience from various fields, ensuring that you benefit from a diverse and rich pool of knowledge. Our track record speaks volumes, with over a decade dedicated to empowering clients across the spectrum. We've helped over 100 athletes & business owners achieve massive transformation.

Comprehensive Support

Whether it's business development, personal growth or peak performance, we offer a holistic suite of services designed to cover all facets of athletic success, professional growth and organizational development.

Alec Rasmussen Success Coach

Our Mission: Your Ultimate Capability.

“At SuccessLab, we are dedicated to helping driven individuals achieve prosperity, peace, freedom, and peak performance.”


Founded by Alec Rasmussen, a former semi-professional field hockey athlete and a visionary success coach, SuccessLab is your premier destination for transcending ordinary boundaries in business and sport.


With over a decade of hands-on experience and a dynamic approach to coaching, Alec has successfully transformed the professional lives of more than 100 high-achievers, ranging from top-tier athletes to innovative business professionals.

"If you believe that success is about working harder, for longer, with better techniques or tactics, you've missed the point.

True transformation isn't about adding more effort to your journey; it's about identifying and eliminating the barriers that prevent your success.

Imagine a dam blocking the flow of a mighty river—once you remove what is obstructing you, success, money, and peak performance flow... Effortlessly."

Who is This For?

Who is This NOT For?

Success Consulting

An exclusive partnership for those ready to commit to transformational growth.
$ ???? How Much Are You Willing to Invest in Your Success?
  • Two x One-Week Face-to-Face Intensives
  • Up to 3-Hours of 1:1 Coaching Every Week
  • Innovative AI Companion app for constant guidance and support between sessions.
  • 3-Month Minimum Commitment

Success Consulting Form

Submit the Form Below, with your Pledge amount, to Apply for Success Coaching with Alec.
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Become a Success Creator!

By Submitting Your Email Below, You Will Begin Receiving Personal Email Support from Alec, as well as our weekly SuccessLab Newsletter.
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successlabinc.com is owned an operated by Raz Industries (WA) Pty Ltd trading as SuccessLab

ACN: 652 516 197

ABN: 90 286 648 596