Mission Statement

“To Help Driven Individuals Achieve Prosperity, Peace, Freedom, and Peak Performance.”


At SuccessLab, my mission is to guide driven individuals towards achieving unparalleled peace, freedom, and excellence in their pursuits. Leveraging a rich blend of peak performance strategies, mindset cultivation, and personalized coaching, I empower you to transcend limitations and navigate life’s challenges with grace. My holistic approach is designed to unlock your full potential, ensuring a journey not just to success, but to a life rich with meaning and triumph over adversity. With a track record of empowering over 100 clients across business and sport, from high-performing athletes to dedicated professionals, my commitment is to your enduring success and personal growth.

Alec Rasmussen Success Coach

Alec Rasmussen

Founder & Head Coach

Hi, I’m Alec-the heart behind SuccessLab.

At 26, my journey from a semi­ professional athlete in field hockey, representing at prestigious platforms like WAIS, the Australian Youth Olympics, and the Australian U21s, to founding SuccessLab, is anything but ordinary.

It’s a story of resilience, learning, and a relentless quest to unlock the true essence of success

Alec Rasmussen Success Coach

My path took an unexpected turn when mental health challenges and an unfulfilling experience with traditional sports psychology left me searching for more, outside the conventional athlete support system. This quest led me to a profound period of self­ education. I dove into a world of books, podcasts, and research, seeking not just to overcome my challenges, but to fundamentally understand what drives lasting success.

However, my encounter with the world of online coaching revealed a disheartening reality.

Many coaches seemed to prioritize profit over genuine support, leaving me disillusioned but more determined than ever to find a better way

That determination birthed SuccessLab. Fueled by my personal experiences and the gaps I encountered in the coaching industry, I envisioned a coaching service grounded in real value and transformation-where the success of our clients is the true measure of our success. At SuccessLab, we stand by a bold promise: after working with me, you’ll have the foundation to tackle any of life’s challenges independently, without the need for ongoing coaching.

What sets SuccessLab apart is not just our unique program, but our core values: integrity, empowerment, personal growth, and a genuine commitment to your success. We’re not here to fill our pockets; we’re here to make a real difference-guided by the lessons of my own journey and the transformative power of true support and guidance.

If you’re ready to redefine success on your terms and build a foundation for lasting achievement, I invite you to join us at SuccessLab. Let’s embark on this journey together. Book a complimentary call to learn how we can help you unlock your full potential. Your path to success starts here.

Become a Success Creator!

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successlabinc.com is owned an operated by Raz Industries (WA) Pty Ltd trading as SuccessLab

ACN: 652 516 197

ABN: 90 286 648 596